About Us

Our work strives to enhance our sense of surroundings, identity and relationship to others and the physical spaces we inhabit, whether feral or human-made.

Selected Awards
  • 2004 — Aga Khan Award for Architecture
  • 2009 — Mies van der Rohe Award
  • 2013 — AIA/ALA Library Building Award
  • 2015 — Best Interior, Designers Saturday
  • 2016 — AIA New York Honor Award

The most beautiful road of the world

My summer holiday of 2012 was a 3000 mile road trip in the United States. It was one of my best holidays ever. So, how come I never wrote about it here? The answer is simple. Since I arrived back in the Netherlands, I’ve been quite busy creating something (more on that in the future). Surprisingly, I finally found some time to write about the USA trip… Today, it’s time for part six; “The most beautiful road of the world”.

Highway nr. 1 in California is a beautiful road… In fact, it’s a very beautiful road. But it’s not the most beautiful road. Based on my ‘experience’, that honor goes to a road which runs through Death Valley“Which road exactly?”, you might ask? Well, pick any small road which runs from Los Angeles to Las Vegas, as long as you avoid taking the highway, the I-15.

The next question probably will be: “Benjamin, why is this road so beautiful?” I’m glad you ask. I guess it has something to do with the expectations game. I didn’t know what to expect (how beautiful is a desert?), which made it easy to meet and even exceed this expectation. In addition, the scenery was incredible and completely different from anything I’ve ever seen before. The views were simply breathtaking.

“So, what about the road itself? After all, it’s the most beautiful road of the world.” Well, that’s easy to answer. The roads are the best I ever drove on. This is something car companies figured out a long time ago. They use the exact same road for car tests. I know this because we saw some super-secret-test-cars ourselves.

“And… what about the X-factor?” Ah, I see where you’re going. Everything that’s ‘the most’, has something special. An X-factor. This is also true for Death Valley. Besides incredible scenery, breathtaking views, magnificent rock formations, awesome roads and even a ghost town (see photo below), Death Valley has something else. It’s the hottest place on earth. Several times, we left our car to experience the heat ourselves. One time, it was 49 degrees celsius (120 degrees fahrenheit)… that’s what I call an X-factor.

But even without an X-factor, Death Valley is one of the most incredible places I’ve ever seen.

My next stop: Las Vegas

Previous posts

Part 1: Exceeded expectations
Part 2: Google vs. Apple
Part 3: Look left! … No, look right!
Part 4: Johnny Depp
Part 5: Big, bigger, biggest

Written by: Benjamin Feenstra