Did you know the staircases in Apple's flagship stores are made from glass just to encourage people to climb the stairs? Why?! Apple simply wants to increase traffic to the second floor, which is traditionally lower in retail stores than the ground floor.
— This is according to Ron Johnson. He pioneered the concept of the Apple Store in 2000. In 2011 he left Apple and became CEO at JC Penney.
Did you know that the use of color at train stations has an impact on the waiting experience of travelers? Probably you did, or you guessed this would be the case.
So how does the use of color affect travelers? First of all, travelers name green, red and purple as warm colors. When these colors are used at train stations, people have more fun and a more positive attitude while waiting for their train.
Research also shows high-intensity colors result in people perceiving their waiting period as shorter (in reality, their waiting period stayed the same). On the contrary, travelers feel more happy when colors are used in a low intensity. In that case, they experience waiting as more enjoyable.
— This is according to research done by Dutch organization ProRail.